Mysuru-based ecommerce startup BuyEazzy, specializing in beauty products, has successfully raised $4.25 million (INR 35.33 crore) in a Series A funding round led by Info Edge Ventures. Existing investors Incubate Fund Asia and M Venture Partners also participated in the funding round. The fresh capital infusion will fuel BuyEazzy’s expansion plans to cover more than 40 cities and bring 2 million offline users into the online beauty and wellness ecosystem.
Founded in 2021 by Rahul Aggarwal and Hariher B, BuyEazzy aims to address the unmet beauty and wellness needs of consumers in tier II cities, where access to a diverse range of beauty products is often limited.
Rahul Aggarwal, Co-founder of BuyEazzy, expressed the company’s vision, stating, “The next wave of growth in India will be driven by users from a highly dispersed continuum of large and small towns in Bharat. We have an ambition to take e-commerce to the most remote corners of India and lead the consumption-led growth story of India.”
Hariher B, Co-founder of BuyEazzy, highlighted the company’s unique approach to disrupt the supply chain, creating a mutually beneficial ecosystem. He explained, “By disrupting the supply chain, we are building a unique win-win ecosystem, where manufacturers/ brands get access to remote markets and online distribution, neighbourhood stores can grow their current income by 40-50%, and offline users get access to a wider assortment, best prices and convenience of online shopping.”
Kitty Agarwal, a Partner at Info Edge Ventures, emphasized the growth potential in the Indian beauty and personal care market. She noted, “Consumers in smaller cities and towns in India aspire for access to Indian, international, and regional brands at the right price points and timely delivery. However, these smaller cities and towns are underserved by the unorganised offline retail and large e-commerce incumbents.”
BuyEazzy had previously secured $1.3 million in a seed funding round in 2022, led by Incubate Fund India and M Venture Partners, with participation from Superb Capital and other angel investors.
As internet and smartphone penetration continue to rise in India, ecommerce startups like BuyEazzy are tapping into the growing demand for online shopping experiences, especially in tier II and tier III cities.
