Britannia Bourbon, a beloved name in the world of biscuits, has taken a delightful leap forward by introducing an upgraded version of its popular treat. The innovation, titled “Chocolate over Chocolate over Chocolate,” promises an even more indulgent experience for chocolate enthusiasts and elevates the Bourbon indulgence to new heights.
The creative minds at The Womb conceptualized the new TV commercial (TVC), which skillfully unravels the delectable mystery of Britannia Bourbon’s triple-layered chocolate experience. As the TVC unfolds, viewers find themselves embroiled in a playful debate—is it genuinely chocolate on chocolate on chocolate, or perhaps chocolate below chocolate below chocolate? Each layer is visually accentuated, not only tantalizing taste buds but also igniting curiosity, inviting everyone to savor Britannia Bourbon’s delicious layers and reach their own verdict.
Amit Doshi, Chief Marketing Officer at Britannia Industries Limited, shared his thoughts, saying, “Britannia Bourbon has been the quintessential creme biscuit of India for generations. A treat to the taste buds and sparking joy in every household, teaching us the real treat for chocolate layers between the sugar-sprinkled biscuits. Britannia Bourbon has captivated millions with its rich flavor that is so unique to create a cult following like no other.”
He continued, “Today, we take a momentous step forward by introducing the all-new Britannia Bourbon with the new packaging that highlights its multiple layers of chocolate. This is a testimony of our dedication towards delivering innovative & superior taste experiences for our consumers. The much-loved classic Britannia Bourbon for its exquisite blend of chocolatey goodness, and now we’re taking that delight to new heights with three delectable layers of chocolate indulgence. We have increased the product supremacy by adding more chocolate to make it even more indulging. The television commercial creatively conceptualized by our partners, The Womb, brings to life our new brand proposition, which celebrates not just the layers of chocolate but also the layers of emotion, nostalgia, and joy that Britannia Bourbon brings to every bite.”
Suyash Khabya, Creative Head at The Womb, shared insights into the creative process, stating, “AM and Planning said Britannia Bourbon ki brief hai ‘Chocolate pe Chocolate pe Chocolate’. On expected lines, Creative said ‘Don’t agree’! It’s Chocolate below Chocolate below Chocolate’. And Boom! That was the idea. A debate. But rather than keeping the debate to a gully in India, we took it global. Gave it scale. We got the world to argue, and aggressively. A simple idea but unignorable. Or is it the other way around? Now, that’s another debate.”
