Binny Bansal, co-founder of Flipkart, has unveiled his latest venture, OppDoor, marking a strategic move into the realm of global e-commerce expansion. OppDoor aims to empower e-commerce firms worldwide by providing end-to-end solutions, encompassing design, product, human resources, and other crucial backend support.
Moneycontrol initially reported on Binny Bansal’s e-commerce ambitions in August, outlining the company’s mission to offer support to e-commerce businesses seeking to expand internationally. Now, OppDoor’s website confirms the developments, emphasizing its commitment to providing a comprehensive suite of services throughout a brand’s lifecycle.
OppDoor’s services cover fully managed operations and business advisory support, catering to the diverse needs of e-commerce enterprises. The timing of OppDoor’s launch is noteworthy, coming five years after the co-founders of Flipkart, Sachin Bansal and Binny Bansal (unrelated), sold the e-commerce giant to Walmart in 2018.
With the expiration of the five-year non-compete clause in 2023, Binny Bansal has embarked on a new venture that diverges from the consumer-facing model of Flipkart. OppDoor focuses on direct collaboration with businesses, aiding them in scaling their operations globally.
The startup’s initial focus will be on e-commerce companies in the United States, Canada, Mexico, the United Kingdom, Germany, Singapore, Japan, and Australia. Although India is not mentioned on the website, OppDoor aims to deliver fully managed Amazon services, positioning itself as a strategic partner for private label brands seeking global expansion.
According to OppDoor, Amazon presents an “endless opportunity,” with data suggesting significant growth for sellers embracing global expansion. The company underlines the importance of a multi-region presence, citing a 3x higher exit multiple for brands selling in multiple Amazon regions compared to those confined to one or two regions.
While Amazon is a primary focus, OppDoor asserts its commitment to collaborating with other platforms, including Walmart, Etsy, and more, for various marketplace operations and seller management functions. The company, registered in Singapore and incorporated in May 2021, was initially known as Three State Ventures Pte Ltd.
