In a groundbreaking move, Amazon Prime Video has entered the dynamic world of sports streaming through a strategic partnership with FanCode, a live content, sports statistics, and e-commerce marketplace. This collaboration opens up a plethora of sports content for Prime users, encompassing over 15 sports, including cricket, football, rugby, kabaddi, basketball, and horse racing.
Unlocking Sports Diversity: FanCode, a platform renowned for its live content and interactive streaming, will provide Prime users with access to both domestic and international sports events. This includes a wide array of sports such as cricket, football, rugby, kabaddi, basketball, and horse racing, catering to the diverse tastes of sports enthusiasts in India.
Special Subscription Offer: Prime members can elevate their sports streaming experience by purchasing an add-on subscription to FanCode at a discounted rate of INR 249 per annum. This special offer ensures that Prime users enjoy an extensive selection of sports content seamlessly integrated into the Prime Video platform.
A Comprehensive Sports Bouquet: With offerings ranging from the Carabao Cup and Women’s Big Bash League to the FIFA U17 World Cup and AFC Champions League, sports fans on Prime can relish an immersive and diverse range of live sports content. The partnership also promises streaming access to events like Super Smash and the England tour of West Indies later in the year.
Enriching Prime Video Channels: Vivek Srivastava, Head of Prime Video Channels, expressed confidence that the collaboration with FanCode will delight sports enthusiasts across the country. This strategic addition to Prime Video Channels enhances the platform’s entertainment portfolio, offering a holistic experience that spans international and local language content, children’s programming, and now, live sports.
FanCode’s Vision for Sports Fans: FanCode, founded in March 2019, has already streamed over 45,000 hours of live sports content, catering to a user base of over 100 million. Yannick Colaco, Co-founder of FanCode, views the partnership as a significant step toward reaching every sports fan in the country, aligning with the platform’s mission to make sports accessible to all.
OTT Competition Heats Up: Amazon Prime’s foray into the sports streaming space intensifies the ongoing OTT war in India. As the competition evolves, the entry of another major player adds new dimensions to the landscape, offering consumers more choices and immersive sports experiences.
