In a groundbreaking leap into the digital future, Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure arm of the Mahindra Group, has unveiled India’s inaugural home-buying experience on the Metaverse. This historic milestone was celebrated through a mesmerizing drone show, culminating in a QR code displayed against the backdrop of Pune’s night sky, granting attendees access to the immersive Metaverse encounter.
This visionary project, known as Bastion at Mahindra Citadel – Phase 2, was introduced at its location in Pimpri-Chinchwad. Over 500 brilliantly illuminated drones orchestrated a spectacular aerial show, showcasing pivotal project features such as the innovative ecotone design, home automation capabilities, and the introduction of the Metaverse experience. The awe-inspiring display reached its zenith with the formation of a scannable QR code, ushering participants into the virtual world of Mahindra Citadel. This extraordinary experience transports users to their future homes, providing a platform to interact with property elements and customize interiors to their preferences before making a purchase decision.
Amit Kumar Sinha, MD & CEO of Mahindra Lifespace Developers Ltd, expressed his enthusiasm, saying, “We are thrilled to launch Bastion at Mahindra Citadel in Pune, a focus market for Mahindra Lifespaces. Pune’s dynamic real estate landscape and its openness to innovation align seamlessly with our vision. This immersive and interactive Metaverse experience not only sets a new industry standard but also offers our customers a unique opportunity to truly envision their future homes. An experience of this magnitude deserved a grand and dazzling unveiling with a drone show, marking a significant leap in integrating technology into the real estate customer experience. As we move forward, we remain committed to pushing the boundaries of innovation and ensuring the best customer experience.”
Continuing the success of Phase 1 launched in November 2022, Bastion at Mahindra Citadel occupies a sprawling 9.66-acre expanse and offers a carefully curated selection of premium 3 & 4 BHK homes. The development is equipped with a diverse range of amenities designed to enrich residents’ physical, mental, and social well-being, promoting a harmonious and vibrant lifestyle. Mahindra Citadel’s homes are pre-certified IGBC gold rated and incorporate various design and process innovations to enhance energy efficiency and waste management.
Strategically situated along the bustling Mumbai-Pune highway, this development enjoys a prime residential location within Pimpri-Chinchwad. It provides convenient access to the IT hub of Hinjewadi, the Sant Tukaram Nagar, Pimpri, and PCMC metro stations. The area is also replete with malls, esteemed educational institutions, multi-specialty hospitals, as well as a diverse array of entertainment and dining options, enriching both accessibility and lifestyle. This locale enjoys excellent connectivity to key transit points, including the Old Mumbai-Pune highway, Pune-Dhule-Nasik highway, railway stations like Kasarwadi and Pimpri, the Pimpri Chowk bus stop, and the Sant Tukaram Nagar metro station.
About Mahindra Lifespaces Developers Limited: Founded in 1994, Mahindra Lifespace Developers Ltd. (Mahindra Lifespaces) brings the Mahindra Group’s ‘Rise’ philosophy to India’s real estate and infrastructure industry. The company’s development footprint encompasses 34.46 million sq. ft. of completed, ongoing, and forthcoming residential projects across seven Indian cities. Additionally, it manages over 5000 acres of ongoing and forthcoming projects under development/management at integrated developments/industrial clusters across four locations.
Mahindra Lifespaces’ development portfolio includes premium residential projects, value homes under the Mahindra Happinest® brand, and integrated cities and industrial clusters under the Mahindra World City and Origins by Mahindra brands, respectively. The company is committed to innovation, thoughtful design, and sustainability to enhance quality of life and promote business growth.
As the first real estate company in India to commit to the global Science Based Targets initiative (SBTi), all Mahindra Lifespaces’ projects are certified environmentally friendly. The company has maintained a 100% Green portfolio since 2014 and is working toward carbon neutrality by 2040. It actively supports research on green buildings tailored to India’s climatic conditions. Mahindra Lifespaces has received over 80 awards for its projects and ESG initiatives.
Learn more about Mahindra Lifespaces at www.mahindralifespaces.com.
About Mahindra: Established in 1945, the Mahindra Group is one of the largest and most admired multinational federations of companies, with a presence in over 100 countries and 260,000 employees worldwide. The group is a leader in farm equipment, utility vehicles, information technology, and financial services in India. It is the world’s largest tractor company by volume and has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate. The Mahindra Group is committed to leading in the global ESG movement, enhancing rural prosperity, and improving urban living, with a goal to drive positive change in the lives of communities and stakeholders, enabling them to rise.
