Reliance Retail’s popular clothing and lifestyle retail chain, Azorte, is making waves in Mumbai with the grand opening of its third store, located in the vibrant suburb of Thane. Nestled within the bustling Viviana Mall, this sprawling multi-brand outlet covers an impressive 22,000 square feet, offering shoppers a diverse and exciting retail experience.
The new Azorte store, which officially welcomed shoppers on its grand opening day, boasts a stunning glass façade and the iconic turquoise storefront that has become synonymous with the brand, as proudly announced on the brand’s Facebook page. Inside, the store is thoughtfully divided into various segments, each dedicated to renowned brands such as Altheory and Svrnaa, catering to the fashion needs of men, women, and children alike.
Rakesh Jallipally, Azorte’s business head, expressed his enthusiasm on LinkedIn, stating, “Azorte marks its entry into the ‘city of lakes.’ We have launched our new store at Viviana Mall, Thane,” along with a series of captivating photos showcasing the store’s ambiance and offerings.
In addition to an extensive clothing collection, the Azorte store in Viviana Mall boasts a dedicated beauty section featuring popular brands like Chambor, Faces Canada, and Manish Malhotra Beauty. Fragrance enthusiasts can explore a variety of scents from Paco Rabanne, Dolce and Gabbana, and Boss. Skincare aficionados will find a range of products under Titan’s Skinn brand.
The shopping experience at Azorte is further enhanced by its vibrant and vintage-style fitting rooms. Moreover, the store incorporates cutting-edge technology to boost customer engagement and streamline the shopping process. Interactive screens and self-check-out kiosks are among the innovative features designed to elevate the overall shopping experience.
Azorte, which made its debut in September 2022, has been making rapid strides in the retail industry. With its latest Thane store, the brand now operates nine stores under its banner, establishing itself as a go-to destination for fashion-forward shoppers.
