In a significant restructuring move, Apple is set to shut down a vital 121-person team dedicated to enhancing Siri, which could result in job losses for several employees, as reported by Bloomberg. The team, currently based in San Diego, has been directed to relocate to Austin, merging with the Texas segment of the same team. Employees are given until the end of February to decide on relocation, and those opting not to move will face termination on April 26.
The Reshuffle Details: The decision to close the Siri improvement team is part of Apple’s broader strategy to consolidate its Data Operations Annotations teams in the United States, focusing efforts at its campus in Austin, where a majority of the team is already situated. This move aligns with Apple’s ongoing efforts to streamline operations and optimize resources.
Potential Job Impact: The reshuffle has raised concerns about potential job losses, with several dozen workers facing the prospect of termination if they choose not to relocate. Apple, with a workforce of 161,000 employees as of September, has notably managed to avoid significant layoffs since the onset of the pandemic, distinguishing itself from many of its tech counterparts.
Global Reach and Impact: The affected team, responsible for Siri improvements, has offices not only in the United States but also in China, India, Ireland, and Spain. The consolidation decision primarily affects the San Diego segment, with a ripple effect that could reshape the broader AI and data operations landscape within Apple.
Company Confirmation: An Apple spokeswoman has officially confirmed the decision, stating, “Data Operations Annotations teams in the US [are coming] together at our campus in Austin.” While the company emphasizes the consolidation aspect, the move also signals a potential shift in the strategic focus of Siri and related AI initiatives.
In conclusion, Apple’s decision to close the Siri improvement team and consolidate data operations reflects a broader effort to streamline operations. The potential impact on jobs raises questions about the company’s approach to workforce management amid industry-wide shifts.
