Ajio, the multi-brand fashion and lifestyle e-commerce platform, has taken significant strides to enhance its offerings. The platform has introduced 500 new brands to its extensive collection and unveiled its ethnic wear brand, Ri-wah, featuring over 2,000 styles. To celebrate these additions, Ajio has launched the much-anticipated ‘Ajio All Stars Sale,’ which commenced on September 22.
Bringing Fashion’s Biggest Brands to Shoppers
Vineeth Nair, CEO of Ajio, expressed, “The All Stars Sale brings fashion’s most prominent brands directly to our customers, providing them with an exhilarating shopping experience. In this edition, we anticipate a sustained surge in orders from smaller towns and cities. With the increasing penetration of the internet and the introduction of 5G, more and more Indians are embracing online shopping. We expect that over 10 lakh first-time shoppers will explore and shop from the vast selection of 1.5 million plus styles available on Ajio.”
The strategic timing of Ri-wah’s launch coinciding with the sale aims to maximize exposure. Ri-wah presents a captivating range of sarees and other ethnic wear for women, designed with a modern twist to resonate with diverse customer demographics.
A Sale Powered by Prominent Partners
The ‘Ajio All Stars Sale’ is powered by renowned brands such as Marks & Spencer, in collaboration with Lee and Wrangler, extending its reach to over 19,000 Indian pin codes. Ajio boasts an extensive collection of over 1.5 curated fashion styles sourced from more than 5,500 brands.
To promote this exciting sale, Ajio has initiated a captivating advertising campaign featuring Bollywood celebrities Shraddha Kapoor, Vaani Kapoor, Badshah, and Jim Sarbh. Leveraging their pan-India appeal, the campaign aims to attract a multitude of website visitors.
Furthermore, the sale offers an array of enticing promotional offers, including the opportunity to win coveted prizes like an iPhone 14 Pro Max and Rs 1 lakh worth of gold for the most prolific shoppers.
Ajio’s commitment to offering a diverse and extensive range of fashion choices is reflected in these developments, aligning with its mission to cater to the evolving tastes and preferences of its valued customers.
