Adani One, the flagship super app of the Adani Group, has taken a significant stride towards enhancing its digital ecosystem by launching co-branded credit cards in collaboration with ICICI Bank and Visa. This strategic move aims to bolster user engagement and loyalty on the Adani One platform, offering an array of benefits and rewards to cardholders.
Introduction of Co-Branded Credit Cards
The newly introduced credit cards, available in two variants – Adani One ICICI Bank Signature Credit Card and Adani One ICICI Bank Platinum Credit Card, promise an enhanced consumer experience with exclusive benefits and rewards. Leveraging the partnership with Visa, the cards will offer airport-linked privileges, along with lucrative rewards on spending across the Adani Group’s extensive consumer ecosystem.
Key Features and Benefits
Cardholders can earn up to 7% Adani Reward Points on transactions within the Adani Group ecosystem, spanning various services such as travel bookings, fuel purchases at Adani CNG pumps, utility bill payments, and more. Additionally, benefits such as buy one, get one on movie tickets and a 1% fuel surcharge waiver further enhance the value proposition for users.
Pricing and Annual Fees
The Adani One ICICI Bank Signature Credit Card and the Adani One ICICI Bank Platinum Credit Card come with annual fees of INR 5,000 and INR 750, respectively, offering a blend of premium services and affordability to cater to diverse consumer preferences.
Insights from Adani Group and Partners
Jeet Adani, director of the Adani Group, emphasized the seamless digital experience facilitated by the Adani One platform, integrating physical B2C businesses into the digital realm. Sandeep Ghosh, group country manager at Visa India and South Asia, highlighted the elite travel and shopping experience empowered by the co-branded cards, underscoring the commitment to elevating consumer convenience and satisfaction.
Growth Trajectory and Future Prospects
Adani One has demonstrated impressive growth, with an annual gross merchandise value of INR 750 crore in FY24 and a user base of 30 million. The platform sets ambitious targets, aiming to reach 500 million users by 2026. Furthermore, Adani’s strategic foray into ecommerce and payments, coupled with discussions with ONDC, reflects its commitment to diversifying its digital footprint and tapping into emerging opportunities.
Competitive Landscape and Market Dynamics
In a competitive environment, Adani One faces rivalry from Tata Group’s super app Neu, which launched the Tata Neu card in collaboration with HDFC Bank. Amidst market dynamics and regulatory developments, the Adani Group’s total market capitalization witnessed a surge, nearing the INR 20 lakh crore mark, indicating investor confidence and market optimism.
Conclusion: Expanding Horizons in the Digital Sphere
Adani One’s partnership with ICICI Bank for co-branded credit cards underscores the group’s commitment to digital innovation and consumer-centric offerings. As the digital landscape evolves and competition intensifies, Adani One strives to enhance user engagement, drive customer loyalty, and cement its position as a leading player in India’s burgeoning digital ecosystem.
