Unveiling the Toyota Urban Cruiser Taisor: A Premium SUV and Sedan Cross at an Affordable Price Point

Redefining Luxury and Performance in the Compact SUV Segment with Maruti Fronx Based Alternative

Toyota, the globally renowned automobile manufacturer, is poised to introduce its latest offering, the Urban Cruiser Taisor, to the Indian market on April 3rd. Built on the Maruti Fronx platform, this new entrant is set to revolutionize the compact SUV segment, challenging established players like the Kia Sonet.

Emphasizing its commitment to the Indian market, Toyota’s decision to manufacture the Urban Cruiser Taisor locally underscores its dedication to leveraging the country’s manufacturing capabilities.

A Sneak Peek into the Urban Cruiser Taisor’s Interior

The Toyota Urban Cruiser Taisor boasts a luxurious cabin, replete with features aimed at enhancing comfort, convenience, and safety. Prospective highlights include:

  • Leather-covered steering wheels
  • 360-degree camera
  • Head-up display
  • Cruise control
  • 16-inch diamond-cut alloy wheels
  • 6-speaker sound system
  • Fast USB charging points
  • Rearview camera
  • Colored instrument cluster
  • Wireless smartphone connectivity
  • 9.0-inch touchscreen infotainment system
  • Virus-assist OTA updates

Furthermore, the SUV is expected to prioritize safety with the inclusion of six airbags, ensuring passengers’ well-being.

Engine Options: Balancing Power and Efficiency

The Toyota Urban Cruiser Taisor will offer two petrol engine options:

  1. 1.2-liter Naturally Aspirated Engine: Generating 90 BHP of power and 113 NM of torque, mated with a 5-speed manual transmission.
  2. 1.0-liter Boosterjet Engine: Delivering 100 BHP of power and 147 NM of torque, paired with a 6-speed torque converter for optimal performance.

Pricing and Variants

Toyota intends to launch the Urban Cruiser Taisor in a multitude of variants, catering to diverse preferences and needs. The lineup is expected to include ES, ES AT, G, G AT, V, S Hybrid, V AT, VW, G Hybrid, V Hybrid, and S CNG variants.

With an anticipated price range of ₹8 lakh to ₹13 lakh (ex-showroom, India), the Taisor is poised to offer remarkable value for money in the compact SUV segment, competing directly with the Kia Sonet, Hyundai Venue, Tata Nexon, and Mahindra XUV300.

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