TVS HLX Triumphs: A Decade of International Milestones and Customer Trust

TVS Motor Company, a prominent global automaker in the two and three-wheeler segments, proudly announced that its widely acclaimed TVS HLX line of two-wheelers has surpassed 3.5 million customers in international markets. Initially introduced in Africa a decade ago, the TVS HLX line has expanded its presence to 50 countries across Latin America, Africa, and Asia. In celebration of this achievement, TVSM has unveiled the TVS HLX 150F, a new addition to the line featuring a potent ecothrust engine, enhanced safety features, superior suspension, and stylish new graphics with exciting color options.

The TVS HLX 150F emphasizes safety with its notable features:

  1. Bright and energy-efficient Trapezoidal LED headlights for enhanced visibility.
  2. Pillion handle rail and rear load carrier for improved grip and convenience.
  3. Tubeless tires for light weight and stability.
  4. Semi-digital speedometer combining analogue and digital tech for easy and precise readings.
  5. Front disc brakes for advanced braking capabilities.

The new model also boasts fresh graphics, a choice of three colors, and a bold black theme. Additionally, it introduces an eco-charging port and a redesigned seat style. The ecothrust engine with IOC technology not only provides increased power but also ensures fuel economy and an extended engine life, translating to lower maintenance costs and more savings for the users.

Rahul Nayak, Vice President, International Business at TVS Motor Company, expressed gratitude to the 3.5 million customers, stating, “TVS HLX has become an article of faith, an everyday companion of 3.5 million customers. We launched it in 2013, and within six years, it had a million customers. In the next four years, including the tough period of the pandemic, it more than doubled its customer base. We express our deepest gratitude to our customers, our business partners, employees, and all the stakeholders for their confidence in TVSM’s engineering, its quality, and service standards. We are celebrating the milestone by launching the TVS HLX 150F – a product that has been shaped by some very specific insights provided by our customers.”

TVS Motor Company, recognized globally for its engineering, innovation, and quality, currently exports its products to over 80 countries across Asia, Africa, Latin America, and Europe. With exports contributing nearly 25% to the company’s business, this milestone reinforces TVSM’s commitment to delivering high-quality, technologically superior offerings backed by strong R&D capabilities.

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