In a surprising move, Toyota has launched the Urban Cruiser Taisor SUV, a vehicle that combines the style and features of a BMW at an astonishingly affordable price point, challenging the common perception of luxury. Priced at approximately Rs 12.53 lakh, this SUV is set to take on competitors like Tata Punch and Hyundai Xter, promising a driving experience like never before.
Branded Features Redefined: The Urban Cruiser Taisor boasts a plethora of branded features that elevate its status in the SUV market. From a leather-covered steering wheel and a 360-degree camera to a head-up display and cruise control, this SUV is designed to impress. The 16-inch diamond-cut alloy wheels add a touch of sophistication, while the 6-speaker sound system, fast USB charging point, and RealView camera enhance the overall driving experience. The colored instrument cluster and wireless smartphone connectivity further emphasize the modern and luxurious design.
Powerful Engine Options: Under the hood, the Urban Cruiser Taisor offers two petrol engine options to cater to different preferences. The 1.2-liter naturally aspirated engine produces 90 bhp power and 113 Nm torque, paired with a 5-speed manual transmission. The second option is a 1.0-liter Boosterjet engine, delivering 100 bhp power and 147 Nm torque, supported by a 6-speed torque converter.
Variants for Every Taste: With a lineup including S, S AT, G, G AT, V, S Hybrid, V AT, V AW, G Hybrid, V Hybrid, and S CNG options, Toyota ensures there’s a Taisor variant to suit every driver’s needs. This diverse range caters to various preferences, offering choices between automatic and manual transmissions, hybrid models, and CNG options.
Competing in Style: Priced strategically to compete with Tata Punch and Hyundai Xter, the Toyota Urban Cruiser Taisor aims to redefine the SUV market by providing a blend of luxury and affordability. Its distinctive features and powerful performance position it as a strong contender in the competitive segment.
As Toyota takes on the market with the Urban Cruiser Taisor, it sets new standards for affordable luxury, challenging perceptions and redefining expectations.
