Sales Soar as Toyota’s Latest SUV Emerges as the New Sales Champion
Key Takeaways:
- Toyota’s Urban Cruiser Highrider, launched in collaboration with Maruti, has become the top-selling SUV in Toyota’s portfolio, boasting impressive sales figures and fuel efficiency.
- With 5,601 units sold in February 2024, marking a 69% growth compared to the previous year, the Urban Cruiser Highrider has captured the attention of Indian consumers with its blend of performance, features, and affordability.
- Available in four variants and offering both mild-hybrid and strong hybrid powertrain options, the Urban Cruiser Highrider sets a new benchmark for fuel efficiency in the full-size SUV segment.
Toyota’s collaboration with Maruti has yielded remarkable results with the launch of the Urban Cruiser Highrider, a full-size SUV that has quickly emerged as the new sales king of its segment, surpassing expectations and redefining the standards for fuel efficiency and features in the Indian automotive market.
Sales Figures:
- The Urban Cruiser Highrider recorded an impressive sales figure of 5,601 units in February 2024, reflecting a remarkable growth of about 69% compared to the same period last year when 3,307 units were sold.
Price Range and Variants:
- Priced competitively between Rs 11.14 lakh to Rs 20.19 lakh (ex-showroom), the Urban Cruiser Highrider offers affordability across its four variants – E, S, G, and V, catering to diverse consumer preferences and budgets.
Powertrain Options:
- The Highrider boasts both mild-hybrid and strong hybrid powertrains, powered by a 1.5-liter petrol engine. The strong hybrid variant, generating 116PS of power, is coupled with an e-CVT gearbox, while the mild-hybrid variant delivers 102PS power and provides the option of a 5-speed manual or 6-speed automatic gearbox. Additionally, an all-wheel-drive system enhances traction and stability in diverse driving conditions.
Features and Mileage:
- Equipped with a plethora of features including a 9-inch touchscreen infotainment system, ventilated front seats, ambient lighting, and advanced connectivity options, the Urban Cruiser Highrider offers a luxurious driving experience. Moreover, its strong hybrid powertrain delivers an impressive mileage of up to 28kmpl, while the CNG variant with the mild-hybrid engine achieves a commendable mileage of up to 26.6km.
The success of the Toyota Urban Cruiser Highrider underscores its appeal to Indian consumers seeking a combination of fuel efficiency, performance, and advanced features in a full-size SUV, cementing its position as the new sales champion in its segment.
