Toyota Motor, the Japanese automotive giant, has once again secured its position as the world’s leading automaker by achieving a historic sales figure of 11.2 million vehicles in 2023. This remarkable feat marks Toyota’s fourth consecutive year at the pinnacle of global automotive sales.
The company reported an impressive 7.2% increase in global group sales compared to the previous year, encompassing sales from subsidiaries such as Hino Motors and Daihatsu. Toyota’s stellar performance was fueled by a substantial surge in overseas sales, reaching an unprecedented 8.9 million vehicles.
The parent-only vehicles, representing both the Toyota and Lexus brands, achieved a milestone with 10.3 million vehicles sold in 2023. Noteworthy is the fact that approximately one-third of these sales comprised gasoline-electric hybrids, showcasing Toyota’s continued commitment to hybrid technology. In contrast, battery electric vehicles constituted less than 1% of the total sales.
While facing stiff competition, Toyota’s closest rival, the Volkswagen Group, reported a commendable 12% increase in deliveries, reaching 9.2 million cars sold in 2023. This growth signifies a significant post-pandemic recovery for the German automaker as supply chain challenges gradually subsided.
Toyota’s consistent dominance in the global automotive market underscores the brand’s resilience, innovation, and consumer trust, as it continues to set new benchmarks in the industry.
