In a remarkable achievement, Toyota Kirloskar Motor recorded a significant milestone in February 2024, reporting a total of 25,220 units sold. The robust sales performance marked an impressive year-on-year growth of 61%, showcasing the brand’s resilience and popularity in the Indian automotive market. The domestic car sales alone accounted for 23,300 units, while the export segment contributed an additional 1,920 units to the overall figure.
Innova Hycross Milestone
Adding to the brand’s success, Toyota’s latest three-row MPV, the Innova Hycross, achieved a noteworthy milestone by crossing the 50,000-unit sales mark in the country. Launched in 2022, the third generation of the Innova has undergone a significant transformation, offering customers a blend of sophistication and advanced features. With five variants available, including options in both petrol and hybrid powertrains, the Innova Hycross has captured the attention of Indian consumers, with prices starting from Rs. 19.77 lakh (ex-showroom).
Customer-First Approach
Sabari Manohar, Vice President, Sales-Service-Used Car Business at Toyota Kirloskar Motor, attributed the impressive sales figures to the brand’s commitment to delivering “Mass Happiness to All” and maintaining a customer-first approach. He stated, “Our commitment towards delivering ‘Mass Happiness to All’ and maintaining a customer-first approach has been instrumental in ensuring steady month-on-month growth.”
Demand Surge for SUVs and MUVs
Manohar highlighted the notable demand surge for SUVs and MUVs, with models like the Innova Crysta, Innova Hycross, Fortuner, and Legender taking the lead and significantly contributing to the overall growth story. The success of the Innova Hycross, surpassing 50,000 unit sales since its launch in November 2022, underscores Toyota’s dedication to offering customers a diverse range of vehicles that align with their lifestyle and needs.
As Toyota Kirloskar Motor celebrates this achievement, it remains evident that the brand’s commitment to quality, innovation, and customer satisfaction continues to resonate strongly in the Indian automotive landscape.
