Toyota Hilux Pickup Surges: Dominating the Indian Market as a Fortuner Alternative

Japanese automotive giant Toyota has witnessed a remarkable surge in sales during February 2024, particularly propelled by its Hilux Pickup model. The Hilux has experienced an astounding sales jump of 28,800 percent compared to the previous year, marking a significant milestone in Toyota’s market dominance.

In February 2023, the Hilux Pickup had only managed to sell a single unit. However, with the introduction of an updated model, demand has skyrocketed in the Indian market. Toyota’s latest sales report unveils a staggering figure of 245 units sold in February 2024 alone.

Available in two variants, Standard and High, the Toyota Hilux Pickup offers a robust package starting from Rs 30.40 lakh to Rs 37.90 lakh (ex-showroom). Boasting a 2.8-liter diesel engine, consumers have the choice between a 6-speed manual or automatic transmission.

The vehicle delivers an impressive performance, generating 204ps of power and 420Nm of torque with the manual gearbox, while the automatic transmission variant produces 204ps of power and 500Nm of torque. Moreover, it comes equipped with a standard four-wheel-drive system, ensuring optimal traction and control on diverse terrains.

The surge in demand for the Toyota Hilux Pickup can be attributed to its blend of superior features and performance. Securing a 5-star safety rating, the vehicle offers not only power but also a suite of advanced safety features. Its sleek design and cutting-edge technology have resonated well with consumers, establishing it as a favored choice in the market.

In essence, Toyota’s remarkable sales performance in February 2024 underscores the burgeoning popularity of the Hilux Pickup in the Indian automotive landscape. With its powerful engine, versatile transmission options, and array of advanced features, the Hilux Pickup is rewriting the norms of the automotive industry in India.

News inShorts:

  1. Toyota reports a significant increase in sales for February 2024.
  2. The Hilux Pickup model registers a sales jump of 28,800 percent compared to the previous year.
  3. The Toyota Hilux Pickup offers a powerful engine and various transmission options.
  4. Its sales performance reflects its growing popularity in the Indian market.
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