Texas Instruments Unveils Game-Changing Chips for Advanced Driver Assistance Systems (ADAS)

Texas Instruments (TI) has unveiled cutting-edge semiconductor solutions aimed at enhancing automotive safety and intelligence. The highlight is the AWR2544 77GHz millimetre-wave radar sensor chip, a groundbreaking addition that sets a new standard for satellite radar architectures. Paired with software-programmable driver chips, these innovations promise to drive smarter decision-making in Advanced Driver Assistance Systems (ADAS), providing a sneak peek into the future of automotive technology.

Key Features of TI’s New Semiconductor Offerings:

  1. AWR2544 Radar Sensor Chip: Elevating Autonomy
    • Industry’s first for satellite radar architectures.
    • Enables higher levels of autonomy by enhancing sensor fusion and decision-making in ADAS.
    • Launch-on-package (LOP) technology reduces sensor size by up to 30%, extending sensor ranges beyond 200m.
  2. DRV3946-Q1 Integrated Contactor Driver and DRV3901-Q1 Integrated Squib Driver: Software-Programmable Powerhouses
    • Built-in diagnostics and functional safety support for battery management and powertrain systems.
    • Enhances reliability and intelligence in electric vehicle powertrain systems.

Fern Yoon, Director of Automotive Systems at Texas Instruments, commented: “Semiconductor innovations like the ones we’re showcasing this year at CES are helping automotive systems continue to evolve and contribute to a safer driver experience. From more advanced driver assistance systems to smarter electric vehicle powertrain systems, TI is working alongside automakers to reimagine how reliable and intelligent technology can enable safer vehicles.”

Demonstration at CES 2024: TI is actively demonstrating these groundbreaking products at the ongoing 2024 Consumer Electronics Show (CES) in Las Vegas, highlighting their potential to revolutionize the automotive industry.

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