In a bid to fortify its position in the highly competitive SUV market, Tata Motors has embarked on a strategic pricing overhaul for its popular model, the Tata Nexon. This tactical maneuver comes hot on the heels of the recent launch of the Mahindra XUV 3XO, signaling Tata’s proactive approach to adapt to market dynamics and consumer preferences.
Pricing and Variant Updates:
Petrol Variants: The entry-level pricing for the Nexon now starts at Rs. 8 lakh for the Smart (O) variant, reflecting a significant reduction of Rs. 15,000 from its previous base price of Rs. 8.15 lakh.
Diesel Variants: Introducing two new diesel variants, namely Smart+ and Smart+ S, priced at Rs. 10 lakh and Rs. 10.60 lakh respectively, Tata Motors aims to cater to diverse consumer preferences and budget constraints.
Furthermore, Tata Motors has implemented price cuts on existing Smart+ and Smart+ S petrol models, with the former now available at Rs. 8.90 lakh and the latter at Rs. 9.40 lakh, representing reductions of Rs. 30,000 and Rs. 40,000 respectively.
Competitive Landscape:
Despite its enduring popularity as one of India’s top-selling SUVs, the Tata Nexon has encountered formidable competition from recent entrants such as the Maruti Suzuki Brezza and the Punch micro SUV. To counteract this challenge, Tata has not only recalibrated its pricing strategy but continues to innovate its product lineup with enhanced features and variants.
On the flip side, the Mahindra XUV 3XO has made waves with its aggressive pricing, starting at Rs. 7.49 lakh. Laden with an array of features including six airbags, 60:40 split rear seats, and disc brakes on all wheels from the base variant onwards, the XUV 3XO presents a compelling proposition for SUV enthusiasts. The top-tier model of the XUV 3XO, boasting Level 2 ADAS and a panoramic sunroof, is priced at Rs. 15.49 lakh, further intensifying competition in the segment.
Performance and Features:
The Tata Nexon offers two robust engine options: a 1.2L turbo petrol engine generating 120 PS and 170 Nm of torque, and a 1.5L diesel engine delivering 115 PS and 260 Nm of torque. Transmission choices encompass a six-speed manual transmission (MT), a six-speed automated manual transmission (AMT), and a seven-speed dual-clutch transmission (DCT), catering to diverse driving preferences.
