In a significant move towards promoting electric mobility, Tata Motors, under its electric division Tata.ev, has inaugurated two exclusive showrooms dedicated to its all-electric vehicles in the National Capital Region (NCR). This strategic initiative aims to cater to the growing demand for electric vehicles and provide potential buyers with a unique and tech-enabled shopping experience.
First Tata EV Showrooms Set to Open on January 7, 2024
The first two Tata EV showrooms, located in Sector 14 and Sohna Road in Gurugram, are scheduled to open their doors on January 7, 2024. These showrooms mark Tata Motors’ commitment to establishing a prominent presence in the electric vehicle market. The move is part of Tata’s broader plan to have 2-3 showrooms in cities with high EV adoption rates, including Mumbai, Delhi, Bengaluru, and Chennai, over the next 12-18 months.
Tech-Enabled Showrooms and Customer-Centric Approach
Recognizing that many EV customers are well-researched and informed, Tata Motors has designed the showrooms to be tech-enabled, allowing potential buyers to explore the vehicles independently. Trained sales consultants will be on hand to engage in meaningful conversations, focusing on dialogue rather than traditional sales pitches.
Eco-Friendly Construction and Community Engagement
Tata Motors takes an environmentally conscious approach in the construction of these showrooms. Each facility boasts a separate workshop for aftersales services and is constructed ecologically, incorporating recycled plastic walls, sensor-driven LED lights, recycled and recyclable materials, and unfired clay bricks. The company plans to engage the community through its Evolve platform, organizing events like yoga and providing space for partners to sell environmentally friendly products at the showrooms. Moreover, the showrooms will accept waste for recycling, allowing customers to contribute to sustainability efforts.
Driving Towards a Greener Future
Currently, Tata Motors sees 15 percent of its total volume and 20 percent of its revenue coming from electric vehicles. The introduction of dedicated EV showrooms, coupled with upcoming additions to the EV portfolio, is expected to further bolster these figures and solidify Tata Motors’ position as a frontrunner in the electric vehicle market.
