Tata Motors is embarking on an electrifying journey by teaming up with Jaguar Land Rover (JLR) to leverage their Electrified Modular Architecture (EMA) for Tata’s upcoming premium electric vehicle, the Avinya. This strategic collaboration marks a significant step in Tata Motors’ transition to electric mobility and sets the stage for a new family of electric vehicles under the Avinya banner.
Tata Avinya to Adopt JLR’s EMA Electric Platform
The forthcoming Tata Avinya, expected in 2025, is set to be underpinned by JLR’s EMA electric platform, which will also be shared with next-generation models like the Evoque and Discovery Sport from the JLR stable. The collaboration aims to localize production to ensure competitive pricing, making premium electric vehicles more accessible to Indian consumers.
Tata Motors and JLR: A Strategic MoU for EMA Platform
Tata Passenger Electric Mobility Ltd, Tata’s electric vehicle subsidiary, and Jaguar Land Rover have formalized their partnership with a Memorandum of Understanding (MoU) for licensing JLR’s Electrified Modular Architecture (EMA) platform. This agreement encompasses a royalty fee and includes critical components such as the electrical architecture, electric drive unit, battery pack, and manufacturing know-how. It’s a win-win strategy for both companies, poised to accelerate their electric vehicle endeavors.
Avinya’s Versatile Architecture: A Promising EV Lineup
Tata’s Avinya is not just a singular car; it’s a versatile architecture designed to give birth to a family or range of electric vehicles in the future. The Avinya concept, initially unveiled in 2022, was always intended to have a global presence and a premium positioning akin to its JLR counterpart. This collaborative effort aims to reduce development time, advance Tata Motors’ electrical and electronic architecture, and prepare the brand for the era of autonomous vehicles.
JLR’s EMA Platform: A Closer Look
Jaguar Land Rover introduced the born-electric EMA architecture in 2021, earmarked for the next-generation Velar, Evoque, and Discovery Sport. The Velar, slated for debut by late 2024, will be the first to showcase the potential of the EMA platform. Designed around the battery, this platform prioritizes interior space, advanced driver assistance systems, and extensive cloud connectivity. It boasts communication capabilities with other vehicles and traffic control networks.
The EMA platform facilitates Software Over The Air (SOTA), Level 2+ autonomy, and Feature Over The Air (FOTA) capabilities. It features an integrated propulsion system, cell-to-pack battery technology, battery management, charging system, and is eligible for a 5-star safety rating, as well as ultrafast charging technologies for high-performance vehicles.
Localizing the EMA Architecture
While the initial batch of EMA platform-based vehicles will roll off the production line at JLR’s Halewood plant in the UK from late 2024, Tata Motors plans to localize the EMA architecture in India for the Avinya series, scheduled to debut in 2025. This strategic move not only ensures cost competitiveness but also aligns with the Avinya’s premium positioning.
This collaboration marks a significant milestone in the partnership between Tata Motors and JLR, taking their joint efforts beyond platform sharing to full vehicle development programs, highlighting their commitment to shaping the future of electric mobility.
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