In the final stretch of 2023, the motorcycle market witnesses a strong surge in the sales of bikes in the 300cc to 500cc segment. The figures for November reveal an impressive 17.90% increase in sales, totaling 84,794 units, setting the stage for Royal Enfield’s continued reign as the leader in this powerful bike category.
Key Highlights:
- Royal Enfield Classic 350 Triumph: Once again, the Royal Enfield Classic 350 reaffirms its dominance by securing the top spot in sales. With a remarkable 30,264 units sold in November, the Classic 350 charts a 13.34% annual growth, showcasing its enduring popularity.
- Bullet 350 Claims Second Place: The Royal Enfield Bullet 350 secures the second position, with sales soaring to 17,450 units in November. This marks an impressive 40.94% annual increase, solidifying its standing in the competitive market.
- Challenges for Hunter 350 and Himalayan: While Royal Enfield’s Classic and Bullet models experience substantial growth, the Hunter 350 and Himalayan face challenges. Hunter 350 sales decline by 9.06% annually, and Himalayan sales drop by 14.47%, reflecting changing consumer preferences.
- KTM 390’s Remarkable Surge: KTM 390 emerges as a star performer with a phenomenal 120% annual increase, selling 1,001 units in November. This surge positions KTM 390 as a noteworthy contender in the 300cc-500cc segment.
- TVS Apache 310 Rides High: The TVS Apache 310, a popular choice among riders, records a remarkable 124.27% annual growth. Selling a total of 693 units in November, the Apache 310 establishes itself as a rising star in the competitive landscape.
As the year concludes, Royal Enfield stands as the undisputed leader in the 300cc-500cc bike segment, signaling a dynamic and evolving landscape in the motorcycle industry.
