In a recent revelation, Mercedes-Benz CEO Ola Källenius disclosed the luxury automaker’s decision to forego the forthcoming iteration of Apple CarPlay in favor of its proprietary operating system, marking a significant shift in the realm of in-car technology integration.
In the current landscape, where mobile connectivity stands as a linchpin of the automotive industry, tech titans like Google and Apple continually innovate to offer seamless mobile integration. Two years ago, Apple unveiled its highly anticipated next-generation CarPlay, with Mercedes-Benz among the lineup of automakers poised to integrate the platform. However, recent developments indicate a departure from this trajectory, with Mercedes-Benz opting to chart its own course.
In an interview with The Verge, Källenius shed light on the rationale behind this strategic move, emphasizing the company’s unwavering commitment to its in-house operating system. Describing it as the “central nervous system” of the vehicle’s software architecture, Källenius underscored the pivotal role of their proprietary OS in delivering an unparalleled customer experience seamlessly intertwined with the vehicle’s functionalities. He contends that such a level of integration and customization can only be achieved through in-house development.
Despite this shift away from next-gen CarPlay, Mercedes-Benz reaffirms its support for the current iteration of CarPlay and Android Auto, ensuring customers retain the flexibility to choose the platform that aligns with their preferences. Källenius reiterated the company’s stance on offering options, enabling users to effortlessly switch between systems based on individual needs and inclinations.
While certain automakers, like General Motors, have wholly embraced Google’s platform, Mercedes-Benz is forging a collaborative partnership with Google to redefine in-car mapping and driving assistance. This alliance aims to reimagine the next generation of in-car navigation systems by amalgamating advanced mapping technology with cutting-edge driving assistance features.
In contrast, Apple’s recent announcement identified Porsche and Aston Martin as the pioneering brands slated to feature the new CarPlay update. Nonetheless, Mercedes-Benz appears strategically inclined toward its proprietary OS, underscoring its commitment to delivering a bespoke experience tailored to its discerning clientele.
