Maruti Suzuki’s Fronx has emerged as India’s fastest-selling passenger vehicle, reaching an impressive 1 lakh sales within just 10 months since its launch. Launched on April 24th after its debut at the Auto Expo 2023, the Fronx has not only garnered substantial domestic success but has also made its mark in international markets, being exported to Latin America, the Middle East, and South-East Asian regions.
Milestone Celebration and Industry Impact
Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, expressed enthusiasm about the achievement. He stated, “Achieving 1 lakh sales in just 10 months demonstrates the exceptional connection Fronx has found with our customers.” The Fronx has played a pivotal role in significantly increasing Maruti Suzuki’s SUV segment share, reaching 19.7% in CY2023 from 10.4% in 2022.
Consumer Preferences and Key Contributors
The automatic variants of the Fronx have contributed significantly to its success, accounting for 24% of total sales. This highlights a growing consumer inclination towards clutch-less transmission options. Moreover, the Fronx has witnessed robust demand for its 1.0L turbo Boosterjet engine, particularly from enthusiasts seeking a spirited driving experience.
Global Expansion and ‘Make in India’ Initiative
Aligned with the government’s ‘Make in India’ initiative, Maruti Suzuki has expanded the reach of the Fronx beyond domestic borders. The company has initiated exports of the Fronx to Latin America, the Middle East, and South-East Asian markets, exporting over 9000 units to date.
A Testament to Consumer Appeal
The success of Maruti Suzuki Fronx’s rapid sales achievement serves as a testament to the model’s consumer appeal, blending distinctive design with a captivating driving experience. As it continues to make waves both domestically and internationally, the Fronx is poised to further consolidate its position in the competitive automotive market.
