Mahindra XUV 3XO: The Game-Changer in the SUV Market

In April, Mahindra launched the much-anticipated facelift of its popular SUV, the XUV300, now renamed the XUV 3XO. This new model has made a significant impact on the automotive market, overshadowing competitors like the Maruti Swift and the SUV Brezza.

Unprecedented Market Response

The market’s response to the Mahindra XUV 3XO has been phenomenal. Within just an hour of its launch, the vehicle garnered a staggering 50,000 bookings, highlighting its immense popularity and strong demand among consumers.

Variants and Pricing

The XUV 3XO is offered in nine different variants to meet a wide range of customer needs. These variants are:

  • MX1
  • MX2
  • MX2 Pro
  • MX3
  • MX3 Pro
  • AX5
  • AX5 Luxury
  • AX7
  • AX7 Luxury

The base model is competitively priced at Rs. 7.49 lakh (ex-showroom), making it an attractive option for budget-conscious buyers. This diverse range ensures that there is a model to suit every type of buyer, from those seeking basic functionality to those looking for premium features.

Waiting Period and Regional Variability

Due to the high demand, the current waiting period for new bookings of the Mahindra XUV 3XO is four to six months. However, this can vary depending on the region. Prospective buyers are advised to contact their nearest Mahindra-authorised dealership for the most accurate and up-to-date delivery timelines. This regional variability underscores both the high demand and the logistical challenges involved in meeting it.

Engine Options and Delivery Status

The XUV 3XO is available with three engine options:

  • 1.2-litre TCMPFi petrol
  • 1.2-litre TGDi petrol
  • 1.5-litre CRDe diesel

Currently, the petrol variants are seeing higher popularity compared to the diesel versions. The initial deliveries focused on the M1, MX2, MX2 Pro, and MX3 variants, which were the first to reach customers nationwide. Deliveries for the higher-end variants, such as the AX7 and AX7 Luxury, have recently begun.

Summary

The Mahindra XUV 3XO has made a significant mark in the SUV market, particularly with its competitive pricing and diverse variant offerings. Here are the key points:

  • Launch: April 2024
  • Bookings: 50,000 within an hour
  • Variants: Nine variants starting at Rs. 7.49 lakh
  • Waiting Period: Four to six months, varying by region
  • Engine Options: 1.2-litre TCMPFi petrol, 1.2-litre TGDi petrol, 1.5-litre CRDe diesel
  • Demand: Higher for petrol variants
  • Initial Deliveries: M1, MX2, MX2 Pro, and MX3 variants
  • Recent Deliveries: AX7 and AX7 Luxury variants

The Mahindra XUV 3XO’s strong market performance and positive reception indicate that it is well-positioned to become a leader in its segment, potentially redefining customer expectations and preferences in the SUV market.

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