Mahindra, a prominent player in the Indian automotive industry, has disclosed its booking figures for November 2023, revealing an impressive demand that has resulted in over 2.85 lakh bookings nationwide. While the Scorpio range takes the lead with a staggering 1.19 lakh open bookings, this article focuses on the robust demand experienced by the Bolero series.
The Mahindra Bolero range, encompassing both the Bolero and the Bolero Neo models, has accumulated 11,000 open bookings as of November this year. The momentum shows no signs of slowing down, with both vehicles consistently attracting an average of 9,000 bookings each month.
Amidst the overall demand, Mahindra received an average of 51,000 bookings monthly, and the dealer stock for the brand in Q2 FY24 is estimated to cover approximately 30 days of sales. However, the brand acknowledges a month-end skew in the production ramp-up, attributed to challenges stemming from a shortage of steel.
This surge in demand for the Bolero range underscores the popularity and trust that consumers place in Mahindra’s offering, solidifying the brand’s position in the highly competitive Indian automotive market.
