Mahindra Bolero: Revving Up Sales, Dominating Rural Markets, and Unleashing Future Plans

In the latest reveal from Mahindra, the sales figures for its lineup, including the XUV700, Scorpio N, and Classic, have been brought into the spotlight. However, the focus now turns to the rugged Mahindra Bolero, a stalwart in the Indian automotive landscape, especially renowned in rural regions and various government applications. The recently disclosed sales report for September provides a snapshot of the Bolero’s continued success.

Sales Triumph: In January of this year, the Mahindra Bolero, including its sibling Bolero Neo, notched up a remarkable total of 9,520 units in sales. Although the specific breakdown between the two models remains undisclosed, the Bolero’s stronghold in rural areas and its prevalence in government activities have undoubtedly contributed to this commendable sales performance.

Year-on-Year Growth: Demonstrating a robust growth of 16% year-on-year, the Bolero sold 8,160 units during the same period the previous year. Its unwavering popularity in rural regions and reliability in diverse applications are evident in its consistent and impressive sales figures.

Variants and Pricing: The Mahindra Bolero is available in three variants—B4, B6, and B6(O)—with prices ranging from Rs 9.78 lakh to Rs 10.79 lakh ex-showroom Delhi. Its sibling, the Bolero Neo, offered in four variants—N4, N8, N10, and N10(O)—is priced between Rs 9.63 lakh and Rs 12.14 lakh ex-showroom.

Powerful Performance: Both SUVs share a similar engine with different power outputs. The Bolero generates 75 bhp and 210 Nm of torque, while the Bolero Neo boasts 100 bhp and 260 Nm of torque.

Feature-Rich Lineup: The Mahindra Bolero packs in essential features like a digital instrument cluster, manual AC controls, Bluetooth and USB connectivity, power windows, and power steering. Its sibling, the Bolero Neo, enhances the feature set with a 7-inch touchscreen infotainment system, cruise control, height-adjustable driver seat, automatic AC controls, and keyless entry.

Safety at the Forefront: Bolero Neo takes the lead in safety features, offering two front airbags, ABS with EBD, electronic stability control, rear parking sensor with a camera, and ISOFIX child seat anchors. The standard Bolero, on the other hand, provides two front airbags, ABS, and reverse parking sensors.

Future Plans: Mahindra has ignited anticipation by hinting at an electric version of the Bolero. Additionally, the Bolero Neo, initially introduced in an ambulance version, is expected to hit the market soon in a 10-seater layout, catering to general customers in the Indian market.

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