In a surprising start to the new year, Lucid Group Inc. (NASDAQ: LCID) is rolling out a lucrative offer for its 2023 Air models, providing customers with the opportunity to earn up to $10,000 in Air credits. This exclusive promotion, available exclusively in the U.S. market, aims to add an extra layer of excitement for potential Lucid owners and will be valid until January 31st.
Details of the Lucid Offer: According to reports from Teslarati, Lucid’s offer allows customers to benefit from credits ranging from $7,500 to $10,000, depending on the trim of the 2023 Air model. These credits are versatile, applicable to both cash payments and loans, given that the vehicle is delivered within 7 days of its readiness.
- $7,500 credits for 2023 Air Pure and Air Touring trims
- $10,000 credits for 2023 Air Grand Touring trim
In addition to the substantial credits, Lucid is sweetening the deal further by offering a $300 discount on its advanced 80 Amp Connected Home charger. This offer extends to customers taking delivery of a new Lucid Air throughout January. The charging station boasts a 24-foot cable, suitable for both indoor and outdoor charging, and supports over-the-air updates via Wi-Fi, positioning Lucid at the forefront of charging technology.
What Drives the Significance: This generous credit offer follows Lucid’s impressive delivery of 1,734 vehicles in the fourth quarter of 2023, coupled with plans to introduce a competitively priced mid-sized EV. Anticipated to be priced around $50,000, this mid-sized EV aims to hit the market earlier than initially projected, putting Lucid in direct competition with Tesla’s popular lower-end models. Lucid’s strategic moves highlight a commitment to aggressive market expansion and reaching a broader customer base.
As the automotive industry evolves, Lucid’s innovative approach to incentives and product offerings underscores its determination to stay at the forefront of electric vehicle technology.
