Tata Motors, one of India’s most renowned automobile manufacturers, is on a relentless journey of innovation and expansion. In the wake of unveiling the refreshed Harrier and Safari SUVs, the company is gearing up for more exciting offerings in the near future. As the brand continues to make significant strides in the Indian market, it’s preparing to invest in a state-of-the-art design studio in the coming years, adding another milestone to its illustrious history.
Burgeoning Demand for Design Excellence
Tata Motors has always been at the forefront of automotive design, and the demand for its creative prowess is growing rapidly. With three design studios spread across the UK, Italy, and India, Tata Motors is now eyeing an expansion of its design capabilities. Martin Uhlarik, the global design head at Tata Motors, has hinted at a substantial investment in a new design facility in India. This expansion comes on the heels of the brand’s plans to introduce fresh, innovative models to its portfolio.
Current Design Ecosystem
At present, Tata Motors boasts three design studios worldwide, each with its own team of designers. The UK and India, particularly in Pune, house a hundred designers each. These professionals are a diverse group with unique specializations, and they work in tandem to create cutting-edge designs that not only meet current trends but also anticipate future automotive needs. A remarkable aspect of Tata Motors’ design approach is its engagement with design students. The brand regularly incorporates design interns into its workforce, with interns making up a significant 40 percent of its current design teams.
Embracing Technology and Tradition
Tata Motors takes a comprehensive approach to design, blending traditional processes such as ideation, sketching, and clay modeling with the latest digital design tools, rapid prototyping, and 3D printing. The company’s ‘Model Operations’ department is equipped with cutting-edge 3D printers and stereolithography machines, allowing for in-house creation of parts and scale models for quick assessments. This fusion of technology and traditional craftsmanship ensures that Tata Motors stays at the forefront of innovative vehicle design.
Pioneering a World-Class Facility
The new design studio planned by Tata Motors is not just an expansion; it’s a commitment to setting the bar higher for automotive design centers in India. With the aim of creating a world-class facility, Tata Motors intends to provide a creative environment where design excellence thrives.
Expanding Lineup for 2023
Tata Motors is not only upgrading its design capabilities but also its product lineup. In addition to the revamped Harrier and Safari SUVs, the company offers a diverse range of vehicles, including the Nexon, Tigor, Tiago, EV versions of these models, the Punch subcompact SUV, and the Altroz premium hatchback. Next year, the brand is all set to introduce the Curvv SUV, further solidifying its presence in the Indian market.
