In a strategic move to boost the sales of its entry-level hatchbacks, Maruti Suzuki has announced the launch of the ‘Dream Series,’ a special edition for the Alto K10, Celerio, and S-Presso. This exciting new edition, available from June 4, 2024, aims to enhance the appeal of these popular models by adding a host of premium features at an affordable price.
Key Features of the Dream Series
The Dream Series is designed to offer enhanced value to buyers by incorporating several desirable features typically found in higher-end models. Key features include:
- Infotainment Screen: Each model in the Dream Series comes equipped with an infotainment screen that includes smartphone connectivity, offering improved entertainment and convenience for both drivers and passengers.
- Reverse Parking Camera: This addition helps drivers park and reverse more safely and easily, adding a significant layer of functionality and security.
- Sound System: An upgraded sound system is also part of the package, providing a superior audio experience even in the lower variants.
These enhancements are intended to make the Dream Series an attractive option for customers seeking more features in their budget-friendly hatchbacks.
Pricing and Availability
The Dream Series edition starts at an ex-showroom price of ₹4.99 lakh, offering significant upgrades at a competitive price point. Here are the current starting prices for the standard models:
- Alto K10: ₹3.99 lakh
- S-Presso: ₹4.26 lakh
- Celerio: ₹5.36 lakh
With the Dream Series, the slightly higher starting price reflects the additional features and improved driving experience.
Sales Performance and Market Strategy
In April 2024, Maruti Suzuki recorded sales of 11,519 units for the Alto and S-Presso combined, a decrease from the 14,110 units sold in April 2023. The launch of the Dream Series is part of Maruti Suzuki’s strategy to revitalize sales and attract more buyers to its entry-level offerings.
Conclusion
The introduction of the Dream Series by Maruti Suzuki signifies a proactive approach to enhance the market appeal of its entry-level hatchbacks. By adding advanced features and maintaining affordability, Maruti Suzuki aims to attract a broader customer base and improve its sales performance. The Dream Series is poised to be a popular choice for budget-conscious buyers looking for added value and modern features in their vehicles.
Summary of Dream Series Features
- Infotainment Screen with Smartphone Connectivity
- Reverse Parking Camera
- Enhanced Sound System
- Starting Price: ₹4.99 lakh
Bookings for the Dream Series are now open, and the edition will be available in limited numbers throughout June. Don’t miss out on this opportunity to own a feature-rich, budget-friendly hatchback from Maruti Suzuki.
