Mercedes-Benz, the epitome of automotive luxury and innovation, is set to make waves at the Consumer Electronics Show (CES) 2024 in Las Vegas. Scheduled from January 9th to 13th, 2024, the prestigious event will witness the debut of Mercedes-Benz’s groundbreaking digital innovations, including a camouflaged prototype of the pure electric G-Class, the Concept CLA electric sedan, and an upgraded AI-powered MBUX virtual assistant.
Electric Elegance: G-Class EV Takes Center Stage
Mercedes-Benz enthusiasts have been eagerly awaiting the electric evolution of the iconic G-Class, and CES 2024 is poised to unveil a camouflaged prototype. The pure electric G-Class promises to combine the rugged sophistication of the G-Class with emission-free driving, marking a significant milestone in the brand’s electric vehicle (EV) lineup.
Concept CLA: A Coupe Design Marvel with Exceptional Range
The Concept CLA electric sedan, making its North American debut at CES 2024, introduces a coupe design that seamlessly blends style with sustainability. Boasting a remarkable range exceeding 750 kilometers, this conceptual marvel offers a glimpse into Mercedes-Benz’s commitment to pushing the boundaries of electric mobility.
AI Revolution: MBUX Virtual Assistant Gets a Visual Upgrade
Mercedes-Benz will showcase the future of in-car interaction with an updated version of its AI-powered MBUX virtual assistant. This innovative system takes the ‘Hey Mercedes’ voice assistant to new heights, integrating high-resolution game-engine graphics developed by Unity Technologies. The result is a more human-like and visually immersive interaction, set to debut in Mercedes-Benz cars in 2024.
Globally Inspired, Locally Assembled: GLS Facelift Hits Indian Roads
While CES 2024 captures the global spotlight, Mercedes-Benz is also gearing up for a significant launch in India. The GLS facelift, making its global debut earlier, is set to hit Indian roads on January 8th, 2024. This reaffirms the brand’s commitment to bringing the latest advancements to discerning Indian consumers.
