Brezza, Creta Challenger Prices Slashed as Citroën Introduces Limited ‘Blu’ Editions and Customer Perks
In a bid to mark its third anniversary in the Indian market, Citroën India has unveiled irresistible offers on its popular models, the C3 compact hatchback, and the C3 Aircross midsize SUV. As part of the celebration, the company has also introduced the exclusive ‘Blu’ edition of the C3 and ë-C3 electric hatchback, promising a fresh and unique driving experience for customers.
Citroën India is offering significant price reductions on the C3 and C3 Aircross models. The 2024 Citroen C3 now starts at an attractive price of Rs. 5.99 lakh, reflecting a discount of Rs. 17,000. Meanwhile, the base variant of the C3 Aircross receives a substantial price drop of Rs. 1 lakh, now available at just Rs. 8.99 lakh (ex-showroom). These limited-time discounts are valid throughout April 2024, presenting an excellent opportunity for potential buyers to take advantage of the savings.
Adding to the excitement, Citroën has introduced the limited-edition ‘Blu’ variants of the C3 and ë-C3 electric hatchback. With only 500 to 600 units produced, these special editions feature cosmetic updates, including the eye-catching Cosmo Blue color scheme. The interiors are also enhanced with features such as neck rests, seatbelt cushions, illuminated cup holders, air purifiers, and custom seat covers, providing an elevated level of comfort and style.
Furthermore, Citroën is extending special perks to its existing customers, including complimentary car spa services. Additionally, a referral program has been initiated, offering customers a voucher worth Rs. 10,000 for every successful referral made. These initiatives demonstrate Citroën’s dedication to enhancing customer satisfaction and loyalty, while also adding value to the ownership experience.
Looking forward, Citroën aims to bolster its presence in India by expanding its dealership network. With plans to establish 200 sales and service touchpoints by the end of the year, the French manufacturer is committed to offering unparalleled accessibility and support to its growing customer base.
With no mechanical changes, the C3 and C3 Aircross continue to deliver dependable performance, powered by the 1.0L three-cylinder petrol engine and based on the highly localized CMP platform. Moreover, Citroën’s recent unveiling of the Basalt midsize SUV coupe underscores its commitment to innovation and excellence, promising an exciting lineup for Indian consumers in the coming months.
| Offer Details | C3 Hatchback | C3 Aircross SUV |
|---|---|---|
| Starting Price (After Discount) | Rs. 5.99 lakh | Rs. 8.99 lakh (ex-showroom) |
| Special Edition Availability | Limited to 500-600 units | Limited to 500-600 units |
| Engine | 1.0L three-cylinder petrol | 1.0L three-cylinder petrol |
| Key Features | Blu Edition cosmetic updates, Exclusive interior enhancements | Blu Edition cosmetic updates, Exclusive interior enhancements |
| Anniversary Perks | Complimentary car spa service, Referral program with Rs. 10,000 voucher for successful referrals | Complimentary car spa service, Referral program with Rs. 10,000 voucher for successful referrals |
| Expansion Plans | Establishment of 200 sales and service touchpoints by year-end | Establishment of 200 sales and service touchpoints by year-end |
