Citroen, the French automaker, is set to shake up the Indian automotive market with enticing offers on its C3 hatchback and C3 Aircross SUV. From a year of free fuel to extended discounts and competitive pricing, Maruti owners have reason to consider a shift. In this article, we’ll delve into the details of Citroen’s strategic moves to establish a strong foothold in the Indian market.
Fueling Up for Free: A Unique Offer
Citroen has taken the festive season excitement up a notch by announcing an unparalleled offer – free fuel for one year for buyers of the C3 hatchback or C3 Aircross SUV. This innovative deal not only adds value to the purchase but also positions Citroen as a brand that understands and caters to the evolving needs of Indian consumers.
Extending the Discounts: A Countdown to Savings
Citroen’s discounts, initially set at up to Rs 2 lakh, will be available until November 30, 2023. As the year draws to a close, the discounts will continue at a reduced rate, hovering around Rs 1.5 lakh until December 31, 2023. This extended discount strategy is a clever move to keep the momentum going and capture the attention of prospective car buyers during the transition into the new year.
Warranty Assurance: 5 Years of Peace of Mind
Beyond discounts, Citroen is offering a 5-year extended warranty on the C3 hatchback and C3 Aircross SUV. This warranty assurance is a testament to the brand’s commitment to customer satisfaction, providing buyers with peace of mind and confidence in their Citroen ownership experience.
Competitive Pricing: Maruti Brezza’s New Rival in Town
The C3 hatchback, Citroen’s contender in the compact SUV arena, is priced competitively at an ex-showroom starting price of Rs 6.16 lakh. Going head-to-head with popular models like Tata Nexon and Maruti Brezza, the C3 hatchback offers affordability without compromising on style, features, and performance.
Bigger, Better, and Affordable: The C3 Aircross SUV
For those seeking a more spacious option, the C3 Aircross SUV is a compelling choice. Priced around Rs 9.99 lakh, this larger SUV competes with heavyweights like Hyundai Creta and Maruti Grand Vitara. It not only adds size and comfort to the equation but also presents an attractive option in the highly competitive compact SUV segment.
