Ather Energy, the frontrunner in the electric scooter segment, is set to reveal its latest offering – the Rizta electric scooter. Adding a dash of humor to the unveiling, comedian Anubhav Singh Bassi has joined forces with Ather, making the Rizta’s debut at Community Day 2024 a memorable affair.
The Rizta aims to cater to urbanites prioritizing practicality over sheer performance, showcasing a mature design and spacious seating for two. The CEO’s comparisons with popular models like Ola S1 and Honda Activa highlight the Rizta’s family-friendly features, creating anticipation for its unveiling.
A Sneak Peek at Ather Rizta: Spy images offer glimpses of the Rizta’s front disc brakes, a digital cluster, and generously spaced floorboards, emphasizing its practical design. The scooter is expected to depart from Ather’s performance-centric design seen in the 450 range, signaling a shift towards a more balanced approach.
Expected Features and Specifications: Anticipated features include LED lights, multiple riding modes, a digital cluster, fast charging capabilities, and seamless smartphone connectivity. While detailed specifications regarding battery capacity, charging times, and range per charge are yet to be disclosed, the Rizta is expected to feature a high-performance electric motor paired with an advanced battery system, ensuring commendable acceleration and top speed.
Competition and Price Point: The Ather Rizta is poised to compete with models like the TVS iQube and Bajaj Chetak Premium in the electric scooter market. With an estimated price tag of Rs. 1.25 lakh (ex-showroom), the Rizta aims to strike a balance between affordability and cutting-edge features.
Ather’s Commitment to Sustainability: Beyond the Rizta, Ather Energy stands committed to promoting sustainability in the electric mobility landscape. The company’s proactive approach to setting up charging infrastructure across urban cities ensures Ather owners have convenient access to charging stations, reinforcing Ather’s vision for a greener and more accessible future of mobility.
As Ather prepares to unveil the Rizta at Community Day 2024, urban riders can anticipate a compelling and sustainable mobility solution that combines practicality with a touch of humor.
