Ather Energy, a leading electric vehicle manufacturer, is taking another step towards promoting electric mobility by offering 100% on-road financing for its Ather 450 e-scooters. Eligible customers can now enjoy the convenience of financing their electric two-wheeler purchase without any hassle. The company has partnered with renowned retail finance players, banks, and NBFCs to provide attractive finance schemes to its customers.
The list of partners includes esteemed institutions such as IDFC First Bank, HDFC Bank, ICICI Bank, Bajaj Finance Ltd, Axis Bank, Hero FinCorp, and Cholamandalam Finance. These financial entities are offering up to 100% on-road financing, making it easier for customers to bring home their desired Ather 450 e-scooter. The collaboration with these partners allows Ather Energy to tailor loan products according to customer preferences, especially considering the impact of revised subsidies on electric vehicle prices.
Ather Energy has witnessed a significant increase in the number of customers opting for finance options, with an impressive six-fold rise in overall finance penetration since 2019. This growth is a testament to the growing acceptance and demand for electric vehicles in the market. The availability of multiple loan partners has played a vital role in driving adoption rates, even in non-metro cities.
Earlier, Ather Energy made headlines by introducing a unique 60-month loan product in collaboration with IDFC First Bank, HDFC Bank, Hero FinCorp, Bajaj Finance Ltd, Axis Bank, and Cholamandalam Finance. This loan product offered buyers the option to avail a low Equated Monthly Installment (EMI) of just Rs. 2,999. The initiative received positive feedback from customers, further strengthening the brand’s commitment to providing accessible financing options.
In the latest updates, Ather Energy is preparing to expand its portfolio by launching the budget-friendly 450S electric scooter on August 3, 2023. This new addition to their lineup aims to cater to a wider range of customers, offering them an affordable yet high-quality electric mobility solution.
With the availability of 100% on-road financing and a diverse range of loan options, Ather Energy is making electric mobility more accessible and convenient for customers across the country. As the demand for sustainable transportation continues to grow, initiatives like these are vital in accelerating the transition to a greener future.
