Ather Energy, the leading electric vehicle manufacturer, has initiated deliveries of its much-anticipated electric scooter, the Ather 450 Apex, priced at Rs 1.89 lakh (ex-showroom). Bookings for the model opened on January 6, 2024, coinciding with the official launch date in India.
The Ather 450 Apex is positioned as a limited-edition offering, indicating that its production will be contingent on consumer demand. This flagship scooter from Ather is slated for production until October 2024, bringing a blend of cutting-edge technology and performance to the electric scooter segment.
Key Features and Performance:
- Powerful Electric Motor: The Ather 450 Apex is equipped with a potent 7kW (9.3bhp) electric motor paired with a 3.7kWh battery, delivering enhanced performance on the road.
- Impressive Range: With a range of up to 157 kilometers on a single charge, the scooter incorporates the ‘Magic Twist’ system and improved regenerative braking for efficient energy utilization.
- Dynamic Riding Modes: The scooter offers multiple riding modes, including the super speedy ‘Wrap Plus’ mode, accelerating from 0 to 40 km/hour in just 2.9 seconds and reaching a top speed of 100 km/hour.
- Advanced Features: Ather 450 Apex boasts a 7.0-inch touchscreen, Bluetooth connectivity, built-in navigation, park assist, hill hold, auto indicator cut-off, and all-LED lights for a futuristic and convenient riding experience.
- Distinct Design: Available in a special Indium Blue color with Bright Orange accents on the wheels, emblems, and frame, the Ather 450 Apex stands out with its unique aesthetics.
Market Competition:
Competing in the electric scooter segment in India, the Ather 450 Apex faces rivals such as TVS iQube, Ola S1 Pro, Bajaj Chetak, and Simple One. Ather Energy is gearing up for another significant launch with the Rizta scooter scheduled for release on April 6, designed to cater to larger families and offer a spacious and comfortable riding experience.
Disclaimer: The information provided is for informational purposes only and is not a recommendation. No comprehensive analysis has been conducted, and readers are advised to consult with professionals for investment decisions.
