In a long-anticipated move, Apple’s electric vehicle, codenamed Titan, is set to make its mark in the automotive industry with a scheduled release in 2028. Originally conceptualized as a fully autonomous vehicle without a steering wheel, recent reports indicate a shift in strategy towards realism.
Shifting Focus Under Kevin Lynch’s Leadership
- Work on Fully Autonomous Vehicle: Apple initially envisioned a revolutionary fully autonomous vehicle, eliminating the need for a steering wheel.
- Shift Towards Realism: Recent reports from Bloomberg reveal a strategic shift, with Apple now aiming for a more realistic approach to its electric vehicle.
Kevin Lynch Takes the Helm of Project Titan
Kevin Lynch, Apple’s Vice President, has been leading Project Titan since 2021, spearheading changes in the project’s vision. The focus has transitioned from a fully autonomous car to launching a vehicle equipped with limited self-driving features, aligning with current industry trends.
Tesla-Inspired Level 2+ System
In response to the altered direction, Apple is gearing up to introduce a Level 2+ system for its electric vehicle. This system will necessitate a driver’s presence in the car, ready to take control when needed, similar to Tesla’s Autopilot system.
Board Pressures CEO Tim Cook for a Clear Direction
Bloomberg reports reveal that Apple’s board members are exerting pressure on CEO Tim Cook to present a solid plan for Project Titan. Despite the absence of visible prototypes, the board is seeking a robust and clear direction for the ambitious venture.
In Shorts:
- Apple’s electric vehicle, codenamed Titan, is poised for a 2028 release, promising to surpass competitors.
- The initial plan for a fully autonomous vehicle has shifted towards a more practical approach under Kevin Lynch’s leadership.
- Kevin Lynch leads Project Titan, emphasizing a launch with limited self-driving features.
- Apple is preparing a Level 2+ system, requiring driver presence, drawing parallels with Tesla’s Autopilot.
- Board pressure mounts on CEO Tim Cook for a definitive plan, even without visible prototypes.
