Swaraj, the agricultural machinery brand under Mahindra & Mahindra, has unleashed a wave of excitement among Indian farmers with the introduction of their new tractor series in the 40-50 horsepower segment. Priced between Rs 6.99 lakh to Rs 9 lakh, these tractors promise modern features and robust performance to meet the evolving needs of the farming community.
New Swaraj Tractor Series: A Game-Changer for Farmers The latest Swaraj tractor series aims to redefine affordability and power in the 40-50 horsepower range. Boasting contemporary features such as LED lamps and a new grill, these tractors not only offer a sleek design but also pack a punch in terms of performance. The powerful engine, increased torque rating, excellent fuel capacity, and heavy-duty axle with side-shaven four-wheel drive make them ideal companions for diverse agricultural tasks.
Industry Performance and Brand Ambassador: The tractor industry in India has been on an upward trajectory, and Mahindra & Mahindra remains optimistic about sustaining this momentum. As a strategic move to enhance the product’s appeal, MS Dhoni, the legendary former Indian cricket captain, has been appointed as the brand ambassador for the new Swaraj tractor series. This collaboration is expected to amplify the brand’s visibility and resonate with the farming community.
In Shorts:
- Mahindra & Mahindra launches new Swaraj tractor series in the 40-50 horsepower segment.
- Tractors in the series are priced between Rs 6.99 lakh to Rs 9 lakh and come with modern features.
- The tractors offer a powerful engine, increased torque rating, excellent fuel capacity, and heavy-duty axle.
- MS Dhoni is appointed as the brand ambassador for the new Swaraj tractor series.
As Swaraj’s new tractor series hits the market, it promises to not only drive the fields but also drive the enthusiasm of Indian farmers, offering an affordable yet powerful solution to meet their agricultural needs.
